30,000 Folks a Month Assume Kia’s Emblem Says ‘KN’

Kia up to date its brand at the start of 2021. With new merchandise just like the Telluride, K5, and EV6, the corporate needed to begin the third decade of the twenty first century with a brand new model picture. The model’s brand went from a easy circle with “KIA” within the center to a extra fashionable, virtually summary “Ok I A” with all letters connecting. However apparently, individuals don’t see “KIA” once they take a look at the brand; Google search information exhibits that some 30,000 individuals each month are trying to find “KN” as a result of they assume thats what the brand says.

This has been going on for some time. We first bought a touch of the confusion in late summer season 2021, when a Reddit submit requested had “anybody ever heard of KM automobiles?”

I’ve noticed them twice in Upstate SC each instances on automotive transporters, near inland port each instances. Sedans and SUV’s impartial colours like pink, grey or black and no discernible options in addition to the big silver KM brand on the backs. They have been headed North each instances, they seem like model new.

Folks within the feedback let the poster know that these automobiles have been in reality Kia’s and never “KM.” Over a 12 months later, the brand’s confusion has lingered and reached hundreds extra individuals. Knowledge exhibits individuals looking on-line and asking the massive questions like:

• What automotive brand is KN?
• Who makes KN automotive?
• What’s KN automobiles?
• What automotive has the initials KN?

Our personal staffers have additionally observed its similarity to the 9 Inch Nails brand, particularly when seen in a rearview mirror.

These are only a few of the particular searches that individuals are Googling. I feel a few of the blame could be positioned on each individuals and Kia. On one hand, I can see why individuals would assume the Kia brand says “KN.” Kia having all of the letters join makes it appear like two letters, with the highest of the Ok touching the highest of the I, after which the underside of the I touching the primary half of the A. There could possibly be a small cut up between the letters, as The Drive identified. However alternatively, pondering the brand says KN doesn’t make a lot sense because the N can be too large, virtually to the purpose of it being a V. Nobody I do know writes an N like that.

Ultimately, although, all of it works out for Kia. It’s simply stirring up model curiosity. Folks taking place the rabbit gap of looking for out who “makes that KN automotive” simply leads individuals to search out out extra about Kia and its automobiles. So this entire confusion factor simply might finish in Kia promoting much more automobiles over a misunderstanding.