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Knowledge.ai — the rebranded App Annie — has launched its Q3 2022 Video games index, revealing the state of the cellular video games market.
Throughout the quarter, players spent $1.54 billion per week and downloaded over 1.1 billion video games on cellular. Whereas each of those figures are down year-on-year, spend nonetheless up 25% in comparison with pre-pandemic ranges.
With this degree of spending, Knowledge.ai is assured that gaming income is on observe to succeed in $222 billion in 2022. Knowledge.ai predicts that 60% of this income will come from cellular. With Knowledge.ai’s prior specialization in cellular, it’s maybe unsurprising to listen to that the platform is anticipated to account for a better share of income in comparison with different analysis corporations.
Knowledge.ai’s Q3 2022 Video games index additionally claims that gaming is greater on Android than iOS. In relation to downloads, practically half of Google Play’s 30 billion installs had been video games. Compared, solely 1 / 4 of iOS’s 8.7B downloads had been video games. Which means that for each sport downloaded on iOS, about seven had been downloaded on Android.
Issues are a bit extra sophisticated in terms of income. About half of the $21 billion spent on iOS was for gaming. In the meantime, about two-thirds of Google Play’s $11.4 billion in income got here from video games. Whereas gaming accounts for a bigger share of Android’s income, iOS accounts for extra spend on cellular total.
This discrepancy is probably going attributable to value distinction in units and the place shoppers are positioned. In keeping with Knowledge.ai, Google Play is extra widespread in growing markets like India and Brazil whereas iOS is extra distinguished within the U.S. and China.
In its annual report, Knowledge.ai factors to premium cellular video games equivalent to Genshin Influence as a purpose for the platform’s development. The Q3 2022 Video games Index backs this. Premium merchandise — equivalent to Honor of Kings, the aforementioned Genshin Influence, ROBLOX and notably Diablo Immortal — dominate cellular sport spending. Blizzard’s cellular title was controversial amongst followers for the way it applied microtransactions however that didn’t cease the title from turning into one of many prime 10 grossing titles of the quarter.
The Month-to-month Lively Customers (MAUs) development in direction of esports and sandbox titles. Free Fireplace, PUBG Cellular, and Cellular Legends: Bang Bang all made the lower alongside ROBLOX and Minecraft Pocket Version.
Solely two titles managed to snag a spot on all three lists on Knowledge.ai’s Q3 2022 report — Sweet Crush Saga and ROBLOX.
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