Chinese language snap up used Rolexes, Birkins to fulfill luxurious cravings amid slowdown By Reuters




© Reuters. Prospects have a look at luggage displayed at a retailer of second-hand luxurious items platform ZZER in Shanghai, China September 9, 2022. REUTERS/Xihao Jiang


By Casey Corridor

SHANGHAI (Reuters) – China’s coronavirus-driven financial slowdown is proving to be a boon for Zhu Tainiqi, the Shanghai-based founding father of second-hand luxurious items market ZZER, who’s now scouting for store house to develop the enterprise.

The previous enterprise capitalist is seeing a surge in individuals trying to promote their Hermes Birkin luggage or Rolex watches to lift money, in addition to a leap in curiosity from belt-tightening customers.

“Increasingly more individuals are actually conscious they will promote luxurious items for some cash and the client aspect is noticing that they will get an ideal deal,” mentioned Zhu, 33. “They suppose, ‘Why not give it a shot?'”

He mentioned the variety of ZZER’s consigners, or individuals placing up their items on the market, has soared 40% to date in 2022 over the identical interval of final 12 months. The platform now has 12 million members and expects to promote 5 million luxurious items this 12 months.

The pattern signifies a major change in China’s $74 billion luxurious items sector, the place the second-hand luxurious sub-segment has been sluggish to take off versus different markets akin to Japan and the US on account of a desire for newness and fears of unsuspectingly shopping for a pretend.

It may have ramifications for the China-focused methods of the world’s massive luxurious items makers, who’re grappling with softening demand in the important thing market.

“I believe due to China’s curiosity … that may actually transfer the needle for some manufacturers to consider how they are going to deal with this (resale) market, and what function they’re going to play in the entire course of,” mentioned Iris Chan, a accomplice and head of consumer growth at consultancy Digital Luxurious Group.

China’s second-hand luxurious market is tipped to develop to $30 billion in 2025 from $8 billion in 2020, consultancy iResearch mentioned late final 12 months. New estimates from this 12 months are but to be launched.


Workplace employee Wang Jianing is exploring shopping for second-hand luxurious merchandise, given the financial local weather.

“My consumption will certainly be downgraded (this 12 months), however I nonetheless like what I like, and I am unable to management the need to purchase it,” she informed Reuters, standing in entrance of a wall displaying Louis Vuitton and Gucci luggage in ZZER’s cavernous downtown Shanghai warehouse.

ZZER is banking on sentiments like Wang’s for development. The corporate, which began as an internet platform in 2016, started opening offline shops in Shanghai and Chengdu final 12 months and is now on the lookout for extra store house in Beijing, Guangzhou and Shenzhen.

Moreover ZZER, different prime platforms are native names, akin to Feiyu, Ponhu and Plum. Every of them drew tens of tens of millions of {dollars} in enterprise capital funds in 2020 and 2021 with an eye fixed to enhancing authentication practices, widening buyer attain and, in some circumstances, transferring from online-only to online-offline fashions.

China’s luxurious resale market is anticipated by analysts to stay dominated by native gamers for now. Worldwide firms akin to Vestiaire Collective and The RealReal (NASDAQ:) are but to enter the mainland China market and confirmed to Reuters they haven’t any speedy plans to take action.

Although purses stay the top-selling class on luxurious platforms like ZZER, Zhu mentioned gross sales of watches and jewelry are additionally rising quick.

Whereas a nylon Prada (OTC:) Messenger or Fendi Baguette bag sells for 30%-40% much less on resale platforms than in luxurious boutiques, some merchandise have seen the worth hole widen additional as extra consigners rush to promote items on-line.

Veteran classic vendor, Ou Huimin, who opened her Ding Dang retailer in Guangzhou a decade in the past and likewise sells country-wide by way of livestreams, mentioned speculators out there have despatched costs for top-tier luxurious items hovering.

Ou mentioned Rolex Submariner watch costs rose nearly 250% between 2020 and 2021, however have pulled again as a lot as 60% this 12 months. “Now consumption has turn into extra rational,” she added.

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