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Like most main automakers, Kia’s properly on its technique to transitioning to an electrical automobile producer. To offer visible weight to its dedication, Kia redesigned its company emblem in 2021, ditching the homely oval badges in favor of a futuristic nameplate. The brand new look has been out within the wild for some time now, nevertheless it appears to be inflicting actual confusion amongst individuals studying it as “KN” as an alternative of “KIA.”
the brand new kia emblem is so unreadable that at the very least 30k individuals a month seek for the “KN automotive” ever since its debut pic.twitter.com/jRj25JoAPp
— Ashwinn (@Shwinnabego)
November 17, 2022
Whether or not they’re attempting to learn the badge on the again of a brand new EV6 or looking at it from completely different angles on a display, individuals appear puzzled about Kia’s new emblem. Twitter consumer Ashwinn Krishnaswamy did some digging and located that folks began looking for “KN” shortly after Kia debuted the brand new emblem. Momentum for the search time period has grown to the purpose that round 30,000 individuals seek for “KN Automotive” each month.
Autoblog reached out to Kia for remark however didn’t hear again from the crew chargeable for the brand design. Regardless of that, it’s onerous to think about feeling too badly concerning the mixup as a result of it’s bought individuals speaking about Kia. If somebody sees the brand and Googles it for more information, the search engine acknowledges that they’re searching for Kia and directs them to the automaker’s catalog.
Kia simply adopted the brand, so it’s unlikely to alter. Apart from, the autos behind the logos are extra vital, and on that entrance, Kia’s profitable. The EV6 is extensively considered a unbelievable EV, and the Carnival is a champion household hauler. Let’s hope that nobody decides to begin an precise KN auto model to kick up actual confusion.
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