Lululemon, Starbucks and e.l.f. Magnificence rating excessive in Piper’s survey of teenagers

Piper Survey launched the outcomes of its forty fourth semi-annual Taking Inventory With Teenagers survey. The survey targeted on discretionary spending tendencies and model preferences from 14,500 teenagers throughout 47 U.S. states with a median age of 15.8 years.

The survey pointed to strong 3% progress for teen spending this fall and winter.

Females proceed to guide the expansion in spending (clothes +10%, footwear +7%). The core magnificence pockets (cosmetics, skincare, perfume) grew 20% Y/Y, led by cosmetics (+28%). As for manufacturers, e.l.f. Magnificence (ELF) remaining the dominant participant in make-up with teenagers and Bathtub & Physique Works (BBWI) was additionally a standout. Inside attire, athletic continues to be the dominant development for teenagers. Nike (NKE) remained sturdy and Lululemon Athletica (LULU) hit new highs as teenagers proceed to pay up for the model. Of observe, Vans (VFC) fell out of the highest 10 favourite attire manufacturers. Piper famous that the athletic attire development could also be peaking with 44% of upper-income teenagers preferring attire manufacturers, which was flat with the outcomes from the Spring 2022 survey. Inside footwear, Nike (NKE) was on high once more and Converse gained share on the expense of Adidas (OTCQX:ADDYY) and Vans (VFC).

Meals remained the highest spend class for males and attire remained high for females.

Total, Chick-Fil-A stayed a favourite with teenagers and was named the highest restaurant by 18% respondents adopted by Starbucks (SBUX) at 17% and Chipotle (CMG) at 13%.

Teenagers did point out within the survey that they plan to eat much less plant-based meat in what might be a damaging development for Past Meat (BYND). In the meantime, teenagers report highest intentions to eat extra or the identical quantity of Nature Valley (GIS) and Clif (MDLZ), whereas Goldfish (CPB) remained teenagers most most well-liked snack model.