TechCrunch’s guardian firm hyperlinks up with Taboola • TechCrunch

Of us usually ask if Crunchbase and TechCrunch are nonetheless the identical firm (nope). Many specific shock that AOL was as soon as this publication’s sole guardian (yep). The saga of Who Owns TechCrunch is definitely considerably attention-grabbing. Numerous company developments over the past decade noticed TechCrunch commerce fingers a number of instances, together with our most up-to-date ejection from Verizon (lengthy story) into the arms of personal fairness (shorter story).

At present we’re a part of a reconstituted Yahoo, an entity that mixes its historic property — sans Alibaba — with AOL and different properties together with this publication. I convey all that up as a result of our guardian firm is within the information immediately. A lot in order that we’re pushing the worth of a public firm sharply larger by dint of our partnering with it, and taking a large stake in its fairness on the similar time.

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As a result of my employer is about to personal slightly below a fourth of Taboola, I need to rewind the clock a bit immediately and recall how we wound up in a world the place each Taboola and Outbrain — internet advertising corporations that you’re aware of, and have at instances collected criticism — are public corporations.

This needs to be light-weight and enjoyable. Frankly, earlier than immediately, I had by no means learn a Taboola or Outbrain earnings report. We’ll discover collectively! Into the numbers!

A merger that didn’t