Volvo targets 20k annual gross sales in Australia by 2026, as non-EV rivals get ‘left behind’

By admin Last updated Nov 3, 2022

[ad_1]

Not solely does Volvo wish to be pure-electric in Australia, it desires to change into a top-three participant in our nation’s luxurious gross sales race.

Volvo Australia boss Stephen Connor mentioned the model desires to be promoting 20,000 electrical autos per 12 months domestically by 2026 which, primarily based on 2021 gross sales knowledge, would make it bigger than Audi (~15,000 gross sales).

Key to hitting that determine is the choice to transition to electrical energy solely by 2026.

“I’m not looking for Audi, I’m not making an attempt to be higher and greater than them as a result of it’s a standing factor – and this isn’t about Audi, that is simply my view of different producers. I feel a few of the different producers have misunderstood shopper sentiment, and I feel that is the largest drawback you will discover,” Mr Connor mentioned.

Volvo targets 20k annual sales in Australia by 2026, as non-EV rivals get 'left behind'

“If you happen to don’t perceive shopper sentiment, you’ll get misplaced within the pack otherwise you’ll get left behind. That’s the reason we’re going early, as a result of I genuinely imagine that’s what our customers need immediately.”

The model is on monitor to promote round 12,500 vehicles in 2022, though Mr Connor says demand is there for as much as 14,500 gross sales this 12 months. That makes it greater than Lexus domestically already.

Its gross sales have grown drastically over the previous few years; in 2021 the model bought 9028 vehicles Down Below, and in 2020 it delivered 7700 based on VFACTS gross sales knowledge.

Its present prime vendor is the XC40 small SUV, with 3842 gross sales thus far in 2022, forward of the bigger XC60 (2829 gross sales) and the seven-seat XC90 (1105 gross sales).

The bold push to develop gross sales is a part of a broader model transformation.

Though upstarts similar to Tesla, BYD, and its company cousins at Polestar are already electric-only, Volvo plans to be the primary model to totally transition to pure-electric energy in Australia having beforehand provided petrol, diesel, and plug-in hybrid choices domestically.

“If our product was obtainable immediately, I might most likely put our arms up. We might do it immediately. I feel the patron is prepared for it, I actually do,” Mr Connor mentioned.